FCAS
FCAS, a nonprofit organization dedicated to fighting antisemitism, recognized the urgent need to combat the spread of hate worldwide. Seeking a powerful message, they brought together all major U.S. sports leagues to launch a campaign inviting the world to call a
"time out" and stop the hate
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GO BIGGIE DAYTONA 500
FCAS, a nonprofit organization dedicated to fighting antisemitism, recognized the urgent need to combat the spread of hate worldwide. Seeking a powerful message, they brought together all major U.S. sports leagues to launch a campaign inviting the world to call a
"time out" and stop the hate
GO BIGGIE DAYTONA 500
The challenge was to combine Wendy's Biggie Bag, DJ Khaled, and the Daytona 500. The solution? A Biggie Bag-themed mini golf course, set right in the middle of the race track for DJ Khaled's friends and fans to enjoy.
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GO MESSY
In 2024, the United States hosted the Copa America, South America's biggest tournament, featuring teams from North and Central America as well. It was also likely Lionel Messi's last official competition for Argentina.
Wendy's wanted to join the conversation, but we weren't sponsors of the tournament, teams, or players. So, how did we do it? By talking about Messy, not Messi—the delicious kind of messy you experience while enjoying our food.
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GOTTA BE SPANGLISH
Young Hispanics saw Wendy's as a brand disconnected from their reality and unable to speak their language. To shift this perception, Wendy's embraced Spanglish as the official language for USH TV spots and enlisted internet celebrity Joanna Hausmann as the campaign's voice.
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HYUNDAI BRAZIL
In my country, Hyundai is viewed as a premium brand, known for its high quality, advanced technology, and exceptional experience. I contributed to several projects that reinforced this perception, helping to establish Hyundai as one of the most popular and beloved brands in the region.
AACD
In Brazil's big cities, it's common to see people parking in spaces reserved for individuals with disabilities. To make it clear that this is not allowed, AACD, Brazil's leading institution for people with disabilities, created a powerful activation.
The disability sign was replaced with a stop sign, and when drivers returned to their cars, an officer issued them tickets. The real reactions highlighted how difficult it is for some people to understand that parking in these spots is strictly prohibited.
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DELL POWER BANK
The goal was to highlight the quality and convenience of the Dell Power Bank. We showcased it by emphasizing that everyone loves our power banks—except the old outlets.
GO MESSY
In 2024, the United States hosted the Copa America, South America's biggest tournament, featuring teams from North and Central America as well. It was also likely Lionel Messi's last official competition for Argentina.
Wendy's wanted to join the conversation, but we weren't sponsors of the tournament, teams, or players. So, how did we do it? By talking about Messy, not Messi—the delicious kind of messy you experience while enjoying our food.
GOTTA BE SPANGLISH
Young Hispanics saw Wendy's as a brand disconnected from their reality and unable to speak their language. To shift this perception, Wendy's embraced Spanglish as the official language for USH TV spots and enlisted internet celebrity Joanna Hausmann as the campaign's voice.
HYUNDAI BRAZIL
In my country, Hyundai is viewed as a premium brand, known for its high quality, advanced technology, and exceptional experience. I contributed to several projects that reinforced this perception, helping to establish Hyundai as one of the most popular and beloved brands in the region.
AACD
In Brazil's big cities, it's common to see people parking in spaces reserved for individuals with disabilities. To make it clear that this is not allowed, AACD, Brazil's leading institution for people with disabilities, created a powerful activation.
The disability sign was replaced with a stop sign, and when drivers returned to their cars, an officer issued them tickets. The real reactions highlighted how difficult it is for some people to understand that parking in these spots is strictly prohibited.
DELL POWER BANK
The goal was to highlight the quality and convenience of the Dell Power Bank. We showcased it by emphasizing that everyone loves our power banks—except the old outlets.
TWEET BEATS
The goal was to highlight the quality and convenience of the Dell Power Bank. We showcased it by emphasizing that everyone loves our power banks—except the old outlets.
The goal was to highlight the quality and convenience of the Dell Power Bank. We showcased it by emphasizing that everyone loves our power banks—except the old outlets.
PASSA FACIL
The challenge was to highlight how effortlessly this product removes wrinkles from clothes while ironing. So, we demonstrated that even the most “difficult” fabrics are easily tamed with Passa Facil.
OPERAMUNDI
This website explores global politics and economic changes. To illustrate this, we used plastic surgery markings on famous currency bills, symbolizing the transformations happening in the economy.
ALIENWARE
Alienware computers are known as the "Ferrari" of gaming PCs, offering top-tier components, processors, and unmatched gaming graphics. To highlight this, we launched a campaign featuring real in-game screenshots that look like stunning photography, showcasing the exceptional quality of Dell's premium gaming brand.
DELL GAMING
The Dell G7 laptop features turbo cooling fans, ensuring the system stays cool while delivering optimal gaming resolution. To highlight this, we created a campaign showcasing various gaming characters experiencing the power of the turbo fan system.
Wow! You made it this far. If you'd like to chat, feel free to email me at felipe.dornelas@gmail.com or connect with me on LinkedIn: www.linkedin.com/in/felipe-t-dornelas